Tefron targets seamless digital transformation with support from FastReactPlan

Leading seamless garment manufacturer Tefron will use Coats Digital’s FastReactPlan to revolutionise its planning processes, supercharge its efficiency, and target further digital transformation in its mission to clothe the world’s athletes. 

Coats Digital is proud to announce that leading garment manufacturer Tefron has chosen to implement FastReactPlan – the industry’s leading production planning tool – as a critical component of its growth ambitions and digitization strategy. From replacing manual, analogue processes to enabling detailed modelling functionality, Tefron’s selection of the Coats Digital solution will bring new connectivity to a business that has remained in constant pursuit of innovation for nearly 50 years.

Established in 1977, Tefron has long been a pioneer in cutting-edge, seamless garment construction, and today the company specialises in the use of digital printing techniques and 3D knitting to produce intimates and sportswear for major global brands such as, Victoria’s Secret and Under Armour.

To manage an ambitious growth strategy, Tefron recently migrated the bulk of its activities from its native Israel to Jordan, where it serves key customers in strategic markets in the USA and Europe. With an in-house creative team, seam free knitting and sewing manufacturing all on-site, Tefron specialises in delivering a full range of services from a single location.

By late 2020, following a period of growth, Tefron’s team realised that the complexity of this multi-faceted model may become a burden, reliant on analogue processes and disconnected tools to coordinate its knitting and sewing operations, creating bottlenecks and delays in planning, forecasting, and production – resulting in negative effects on lead times, efficiency, and responsiveness.  As a multi-disciplinary business, covering knitting and sewing manufacturing. Tefron identified opportunities to improve it’s ability to respond to changes in forecasting or style alterations.

To overcome these potential future challenges, and to position the business for ongoing growth, Tefron chose to partner with Coats Digital in October 2020, selecting FastReactPlan on the basis of its status as the industry’s leading production planning tool.

“Our decision to implement FastReactPlan was driven by Coats Digital’s status as the premiere partner for fashion supply chain technology and digital transformation,” explains Gregory Koren, Tefron’s CIO. 

Speaking about the partnership, Stuart McCready-Stocks, Coats Digital’s Sales Director for the EMEA region, added: “We are thrilled to have been the first choice of technology partner for a business as innovative as Tefron.  As a best of breed seamless manufacturer whose in-house operations reflect the challenges the broader industry is facing in microcosm, this partnership is a perfect example of how Coats Digital is unlocking the potential of intelligent transformation for customers throughout the fashion supply chain.”